Walmart Connect Announces Innovation Partner Program With TikTok, Snapchat, Firework, TalkShopLive and Roku

Customers who resorted to online shopping during the pandemic have decided to stick with it,

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those who have switched back to in-store purchases are using online research to inform their choices.

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Consumers had to adapt and engage in new ways, particularly across video and linked TV,

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as they realised how important "connection" was.

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These new means included social feeds, livestreaming, mobile, and more.

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 In fact, Gen Z and millennial consumers are expected to fuel social commerce's

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forecasted growth from 10% of all e-commerce to 17% by 2025, and over two-thirds (64%) of social media users,

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or an estimated 2 billion social purchasers, claimed they had made a purchase on social media in the previous year.

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