You might notice something—or, more accurately, the absence of something—if you open HBO Max right now.
To be precise, 36 someones. 36 programmes that were just finished have vanished from the platform.
The streaming industry has conditioned users over the past ten years to believe they can watch whatever they want, whenever they want, and that it won't ever disappear, even if it moves to another streaming provider.
But now, a lot of people's favourite shows are abruptly disappearing off the air because of Wall Street, corporate mergers, and other bottom-line business decisions.
Julia Alexander, a director of strategy at Parrot Analytics and a TV industry writer for Puck News, discussed the tough summer the streaming business had on Sunday's episode of What Next: TBD.
Can you watch this via a broadband connection? is the literal question. Most of us speak to streaming informally as six or seven firms.
Netflix, Hulu, Disney+, Peacock, and Starz come to mind.
However, for the purposes of the discussion that is taking on and that has been going on for the past half decade, we're really talking about a couple of enormous streaming services that are owned by four to five different conglomerates.