HBO Max, Roku team up on 'House of the Dragon' promotion

The "Game of Thrones" prequel will be promoted by HBO Max and Roku through a number of new user features for Roku devices as it gears up for the premiere of its "House of the Dragon" series.

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Beginning today, Roku users will find a dedicated “House of the Dragon” hub on Roku’s home screen menu.

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From there, they may access a variety of show-related promotional materials, including sneak peek trailers and a contest to win a Roku Ultra with a "House of the Dragon" theme.

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In an effort to draw in both new and devoted fans of the series, Roku also debuted the Roku Rundown, a 15-minute feature video that summarises the whole "Game of Thrones" series.

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To keep people interested in their offerings, media corporations are developing successful series franchises.

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The 10-episode campaign, which is a season-long partnership between Roku and HBO Max, aims to increase audience engagement and HBO Max subscriptions.

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In accordance with the agreement, Roku Brand Studio will also create a showcase episode of "Roku Recommends" during the last week.

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 "The 'Roku Rundown' is the ideal format to amuse our fans and get them pumped for one of the most anticipated streaming releases of the year."

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