Beginning today, Roku users will find a dedicated “House of the Dragon” hub on Roku’s home screen menu.
From there, they may access a variety of show-related promotional materials, including sneak peek trailers and a contest to win a Roku Ultra with a "House of the Dragon" theme.
In an effort to draw in both new and devoted fans of the series, Roku also debuted the Roku Rundown, a 15-minute feature video that summarises the whole "Game of Thrones" series.
To keep people interested in their offerings, media corporations are developing successful series franchises.
The 10-episode campaign, which is a season-long partnership between Roku and HBO Max, aims to increase audience engagement and HBO Max subscriptions.
In accordance with the agreement, Roku Brand Studio will also create a showcase episode of "Roku Recommends" during the last week.
"The 'Roku Rundown' is the ideal format to amuse our fans and get them pumped for one of the most anticipated streaming releases of the year."