Lil Yachty Launches "Yachty’s Pizzeria" Frozen Pizza Line

Lil Yachty's latest enterprise, "Yachty's Pizzeria," shares his passion for pizza. Deep Cuts, a Universal Music Group for Brands moniker for premium frozen pizzas, introduces his first-ever frozen pizza line.

Universal Music Group's partnership division collaborated with Richelieu Foods to develop a brand around items that complement performers' creativity and business portfolio.

Yachty's Pizzaria offers four different flavour combinations made using the rapper's preferred cheeses, toppings, and strong spices.

Yachty's original buffalo ranch sauce and mozzarella cheese are topped with spicy chopped buffalo chicken breast and crunchy French-fried onions in "Buffalo Style Chicken."

"I've always liked cooking and eating pizza, so this is a project I've been looking forward to for a long time."

We experimented with some unusual flavours, but there's something for everyone. "I take my pizza seriously, so I'm excited to see what people think," Lil Yachty stated.

"Yachty's Pizzeria is an interesting example of a smart brand extension that both portrays the artist's interest, passion, and personality while also providing a method for him to extend his business portfolio," said Richard Yaffa, EVP, Global Brands, UMG.

"It's exciting to be able to keep finding new methods for our artists to engage with their fans all around the world and to back these initiatives with best-in-class marketing and creative assistance."