The biggest names in streaming media are expanding to include commercial breaks to their content by providing more affordable membership options.
The streaming business was rushing into a new era of content consumption, eschewing ad breaks.
Today, though, it has veered sharply in the opposite way. This is seen as a regression by customers.
After all, who doesn't appreciate watching movies and TV shows without interruption or ads? To the businesses themselves, however, content that is backed by advertisements is the only step that will lead to development and success.
Because of this, the way people consume information today through streaming platforms is changing, ushering in a new era of advertising.
Over-the-top (OTT) media services are some of the most well-liked content producers in the world today, attracting billions of viewers globally.
OTT platforms in India are currently gaining traction in every home, notably in tier-II and tier-III cities, thanks to a large range of high-quality regional content and penetrating cost.
To counter this, many streaming juggernauts are increasingly launching lower-priced tiers in their subscription models with ad-supported content as clients enjoy the benefits of uninterrupted media viewing.