In the UK, interest in American football in general and the NFL in particular is growing yearly.
Like the underdog in Italian football, Super Bowl Sunday is the most watched event of the year, with millions of people staying up all night to watch the game and an increasing number of people making preparations to watch it in pubs and restaurants.
The international series that began in 2007 is when the NFL first became aware of the sport's appeal in the UK.
Over 80,000 spectators attended games at Wembley and Twickenham in 2017, while an extra 23 million people watched them on free-to-air television.
Both the brand-new Tottenham Hotspur Stadium and Wembley, where the Jacksonville Jaguars would be playing their sixth consecutive game, would host two games each.
It shouldn't come as a surprise that American football has gained such popularity in the UK; after all, it's uncommon for a British audience to be emotionally indifferent to any sporting event.
Bookmakers are happy to assist British fans who wish to take in the sport and gain money when things go their way.
Because of this, UK bookmakers allow wagering on practically all sports, including American football.