Creating a website for your charity can be a daunting task, but WordPress makes the process cheap and easy. Without the need for any programming or design work, there really is no excuse for not having a website or blog for your charity.
Whether you’re a novice website designer, a seasoned professional, or the CEO of a charity, there are certain features that need to be present on your charity’s website to get the attention you want.
- What’s your passion?
- You want to save the world?
- Do you want to end poverty?
- Are you trying to save the whales?
Whatever your mission, creating an online identity that communicates your value proposition is the best way to spread the word about your cause, engage people, and attract volunteers and donations online.
Many of these techniques apply to charity websites as they do to any other website. They should convey a clear message and be practical and easy to use. However, a nonprofit website often needs to offer more than a typical corporate website.
Here are five characteristics of a charity website.
A clearly defined mission and objectives
A mission statement describes the purpose and intent of your charity: what it does, how it does it, and for whom it does it. As for the objectives, they should be big, bold and clear for your website visitors.
You can look:
- Raise awareness of your business
- raise donations
- Grow your fan base and recruit more volunteers
- Report on the impact of your work
To see an example of how you can put all of this on your website, just look at WE Charity and the amount of information listed about their company, their goals, and their charitable efforts.
It’s also important to know what you want to achieve when you design your website, as this will help you better design the user journey and increase the likelihood that visitors will interact with the site the way you want them to.
Name of the organisation
People like to donate to people. For example, you can name your charity page after a specific person, but with a mission to help others (e.g., Mark’s: Children’s Charities). You can also choose a title that describes your work, for example. B. HIV research in the United States or Plant a tree in the United States.
Whatever name you choose, make sure it’s easy to remember (and print if you register it as a domain name), and that it’s not already being used by someone else as a brand or domain name.
Identify your users and their goals
On a charity website, there are usually two types of users:
- Those who need help
- Those who want to help
The first group will be looking for information on how you can help them and will contact you for help.
The second group consists of donors and volunteers. Donors want to know about your organization’s impact, donate and know how their money has helped, while volunteers want to know how they can help and how they can get started. When designing your website, keep these two target groups in mind and make sure they can easily find the information they need.
The donate button is a great feature.
If someone decides to donate, don’t stop them by forcing them to look for the donate button. Nowadays, users are impatient. So make sure you offer a quick, easy and safe way to donate.
The Nielsen Norman Group, a computer interface and user experience consultancy, conducted a study that highlighted the main factors that discourage users from donating:
- Usability issues in page and site design, such as cluttered pages and confusing workflows, account for 47%. On 17% of these charity sites, users found no way to make a donation!
- The percentage of questions written for the web was 53%, including unclear or missing information and confusing terms.
Since the donate button is an important part of the charity’s website, the call to action should be clearly visible on every page. Keep this in mind when creating a charity website. Also, when it comes to text, it is best to use clear and concise words such as Donate now or Donate today so that users understand that it is about giving money.
Content should be responsive on all devices.
Thanks to Responsive Design, the charity’s website adapts to all screen sizes, ensuring a comfortable viewing experience on all devices. Without it, mobile users will have little or no chance of navigating your site and browsing the content. In other words: This is a good way to discourage potential donors and volunteers.
Mobile friendliness is so widespread and important that Google’s search algorithm prioritizes websites for users searching on a mobile device. Since most people access the internet through mobile devices, you need to make sure that every page of your website is mobile-friendly.
Not only do you need to make sure your website loads well on all devices, but you also need to make sure your website reads and loads well on different platforms and social networks. With more and more people using the internet on their mobile devices, the last thing you want to do is turn users away because they are hard to reach and can’t access your content.
To make your website load fast and efficient
All charities want to raise funds and awareness for their particular cause, and one of the most effective ways to do this is through a non-profit website.
However, the website must be able to be opened in different browsers. Page speed (the time it takes to display all the content on a given page of your website) should also be lightning fast.
Create a nonprofit website where you share your latest fundraisers and events, and let people know how they can sponsor an event and how their donations can make a difference.
Once you have your domain and hosting, purchase a WordPress template or have one created by a web designer. Next, check if the website works in different web browsers and if the page speed is fast.
To see a fully responsive website, check out this article by Craig Kilburger published in YesMagazine.
Today, more than ever, people demand proof that you are trustworthy before they make a donation. To show that your organisation is trustworthy, reliable and generous, you should include elements of trust and social proof when designing your charity website – another hallmark of a quality charity website. An example of social proof elements you can add to your website:
- High ratings by regulatory bodies
- Top-notch support
- Number of operating years
- Links to social networks or channels
As a charity or nonprofit organization, you should never underestimate the power of your website. By providing clear information about what you do, who you do it for, and how you use donations, you can persuade more people to donate and get involved.
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