To raise awareness and educate Hispanic women and their families about heart disease and risk factors, Discovery Family and his hostess Jeannette Torres, created the campaign “Listen to your heart,” which includes special programming, a micro site with valuable information on the subject and a special collaboration with The Heart Truth, a national campaign on women and heart disease.
As an ambassador of the channel and on behalf of Hispanic women, Jeannette has been invited to participate in the Red Dress fashion show, along with a large group of celebrities joined by the same cause.
See our interview with Jeannette regarding this opportunity and heart health:
Why did you decide to participate in this initiative?
I feel very proud and happy to be part of the parade of “Red Dress”. I’m participating because I want to convey the message to Hispanic women that heart disease is the # 1 cause of death among women, but also can be prevented and we can avoid them if we take action. The issue affects me very closely since my father recently suffered a heart condition and I want people to understand how important it is to talk to your doctor and keep under control the risk factors: high blood pressure, high cholesterol and overweight.
What is the Family Discovery association with The Heart Truth?
Discovery Familia is a channel that listens to its audience and features on your screen the topics that interest and that it was relevant. Our channel and The Heart Truth this time share the same goal, which is to educate women about heart disease and risk factors.